Elizabeth Arden boosts celebrity portfolio with Christina Aguilera range

Elizabeth Arden boosts celebrity portfolio with Christina Aguilera range

Elizabeth Arden has agreed to buy the Christina Aguilera fragrance license from P&G subsidiary Procter & Gamble International. Terms of the deal were not disclosed. The transaction is expected to complete in the first quarter of 2017.

The purchase is said to be part of a wider strategy to boost Arden’s global fragrance portfolio and follows from the acquisition of the Justin Bieber and Nicki Minaj brands from Give Back Brands in 2012.

“We are tremendously excited with our agreement to acquire the Christina Aguilera fragrance license,” said George Cleary, President Global Fragrances at Elizabeth Arden. “This stellar brand is one with a global footprint and a significant international presence in Europe. This acquisition is consistent with our strategy to acquire brands to grow our fragrance business on a global basis, and we look forward to working with Christina to advance the success of this luxury, longstanding fragrance brand.”

Singer Christina Aguilera launched her first fragrance in 2007. Today the range comprises seven fragrance brands and is the number one celebrity fragrance brand in Europe.

 

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