Revlon-owned Elizabeth Arden has announced actor Ning Chang as its first Asia Ambassador for skin care. In her new role, Chang will bring awareness of the brand’s skin care range through advertising campaigns with a strong focus on digital strategy and engagement in Asia.
“Ning possesses an effortless, heartfelt personality, and there is a quiet yet strong elegance in her, a type of beauty that resonates well with women around the world, and particularly with women in Asia,” said Ava Huang, Global General Manager, Elizabeth Arden. “Her sincere attitude exemplifies the ideals of our founder. Like Elizabeth Arden, Ning’s attitude towards strong leadership, determination and spirit makes her the perfect woman to represent the brand and engage with our Asian consumers. We believe this partnership will connect the brand’s commitment to innovation and quality of life while inspiring Asian women on the relentless pursuit of beauty and betterment, which Elizabeth Arden once said is the birth right of every woman.”
Added Chang, “I am very proud to be a part of the Elizabeth Arden family, moreover as I have been using the products for many years, which makes this partnership that much more special. I have the utmost assurance in the brand’s high-quality products and I happily recommend them to all of my friends. I am excited to work as a partner with the Elizabeth Arden team to share the creative innovations and history of the brand with women near and far.”