Estee Lauder to retest ad claims

Estee Lauder to retest ad claims

The Estee Lauder Companies CEO, Fabrizio Freda has revealed that the company will retest multiple product claims after a group of employees was discovered to have intentionally altered some results, according to a report published by Allure.

“We recently learned that some testing related to certain products advertising claims had been intentionally altered for some time by a small group of employees. We are sorry that this occurred and we take full responsibility for this matter,” Freda told analysts on a call last week.

Alexandra Trower, Executive Vice President of Global Communications at Estee Lauder clarified the details in an interview with Allure, emphasizing that the claims were not in any way related to product safety.

“It’s not about the formulation and it’s not about the ingredients. This is really an issue related to advertising claims. The products that our consumers know and love are in no way impacted from a safety perspective,” Trower told Allure.

The review is thought to be relevant to several brands in the Lauder Cos portfolio but SPF protection claims as well as allergy-testing for brands such as Clinique are unaffected by the incident as are the company’s fragrance portfolio.

Trower revealed that the company was working round the clock to right this wrong and make any adjustments that may need to be made to claims.

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