Euromonitor has published its Megabrands Top 100 Ranking based on retail sales for 2017 and some 25 brands from the beauty and personal care category made the shortlist, second only to food brands.
Asia Pacific accounted for the single biggest percentage of FMCG sales by region, with 29.5 percent of global sales, or US$3 in every US$10 spent in the region.
Nivea, L’Oréal Paris, Pampers and Huggies all made the top 10, with Colgate just missing out, rising to 11th spot. Gillette dropped to 14th position, Avon was down to 21st place and Dove stuck at 22nd. Other climbers included Shiseido (34th), Lancôme (42nd), Estee Lauder (54th) and Chanel (57th) – proving that premium brands are performing strongly, while mass players Pantene, Natura, Mary Kay, Johnson’s and Garnier all dropped in the rankings compared to their 2014 position.
In the beauty and personal care category, just one brand has entered the top 10 since 2014 – Shiseido, thanks to its number one ranking in Asia-Pacific region, says Euromonitor.