Ikea to launch limited edition scent range

June 19, 2017 Written by 
Ikea to launch limited edition scent range Founder of Byredo, Ben Gorham, credit Morgan Norman via Ikea

Ikea has teamed up with Swedish fragrance brand Byredo to launch a scent collection, according to a post published on the furniture retailer's website.

The Swedish design company has yet to release many details of the collaboration or the range, revealing simply that the smells will explore the relationship between scent and home. The rest is a 'secret', says Ikea.

“I know most people have associations of visiting their grandmother’s house whether it’s her perfume or the flowers or her cooking – smell is a very relevant part of the home. It creates comfort and security. I think this project enforces that: getting people to think about smell,” said Byredo Founder Ben Gorham. “We’re trying to develop a ton of smells enforcing the idea that everyone has a different relationship to it, and nothing is right or wrong.”

Ikea hints that one of the smells to join the collection will be the scent of cinnamon buns. “I think we’re working on using scent to communicate emotions and tell stories of people, culture and design. It’s a layer we’ve imagined can add a very intimate experience to this scale that IKEA works in,” adds Gorham.

Georgina  Caldwell

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