Evolved high-end consumers are said to be the driving force behind the Indian natural cosmetics market thanks to their exposure to luxury brands, according to a report by News18.com.

Speaking to the news site, Rishabh Mariwala, Founder of luxury bath and body company PureSense said, “In the luxury segment, the high-end consumer is evolved
“This consumer has seen multiple brands on their travels abroad where the market is proliferated with natural brands.”

Indeed, with the market set to treble over the next three years, it seems that a growing awareness of a more holistic lifestyle among Indian consumers is helping boost the trend.

Speaking of the rise and rise of naturals, Mariwala continued, “Formulations along with technology is helping to bridge the gap between user experience and natural philosophy.”