Eyeko London is launching the ‘world’s first’ bespoke mascara on 30 August exclusively into the Champs Elyssee, Paris, Sephora store.

The mascara follows the same design as customizable foundation techniques, with consumers getting a wand and formula prescribed specifically to their lash type and requirements following an appointment with a specialized consultant.

Said to be the first custom-made product for mascaras, the line also comes with complementary products such as eyeliner, brow pencils and pro-tools.

Customizable make-up has seen a growth in popularity, with companies such as Eyeko and Bleach London having picked up on the trend, which allows consumers to create beauty products specific to themselves and their preferences.