Gillette seeks customer loyalty with launch of Gillette Shave Club

Gillette seeks customer loyalty with launch of Gillette Shave Club

Procter & Gamble brand Gillette has launched Gillette Shave Club, a US shaving product subscription service that enables customers to have blades delivered on a regular basis and gives them access to deals, competitions, coupons and grooming tips.

Consumers can sign up to the Gillette Shave Club for free and can access its perks regardless of whether they have a subscription for razor deliveries.

Charlie Pierce, Group President of Global Grooming, commented, “We also want it to be as convenient as possible for guys to shop Gillette. With our Gillette Shave Club, guys can continue to get Gillette’s best blades delivered directly to their door through Gillette.com or one of our various retail partners – and they can save money versus other subscription plans. Now, they can also join our community where they can receive rewards that other shave clubs may not offer.”

The Gillette brand was founded 110 years ago. The Gillette Shave Club offers a distribution method convenient for digitally-minded consumers.

 

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