Gillette teams up with Stark Industries to launch razors inspired by The Avengers

Gillette teams up with Stark Industries to launch razors inspired by The Avengers

Proctor & Gamble shaving brand Gillette is partnering with weapons and robotics company Stark Industries to create a new range of razors inspired by super hero team, The Avengers.

Stark Industries is taking over Gillette’s R&D department to build four razor prototypes modelled on members of The Avengers: Iron Man, The Hulk, Captain America, and Thor. 

The new line of razors aims to rival Gillette’s most popular razor to date, the Fusion ProGlide with FlexBall Technology. 

Abe Zimmer, Research Director at Stark Industries, commented, “We are excited to see what happens in testing as the Avengers-inspired technology is incorporated into the razors. Gillette has developed one of the best shaving technologies around, but we wanted to see how Avengers-inspired technology would work in a razor.”

 “Certainly, Stark Industries has access to technology much different than Gillette has developed over our 110 years in the grooming business,” said Stew Taub, Director of Shave Care R&D at Gillette. “We are excited to see what happens in testing as the Avengers-inspired technology is incorporated into the razors.”

Four prototypes have already been developed under the collaboration. They include The Repulsor1 with Exoblade, the Gillette XL Gamma, the Gillette Ultra Strike and Gillette Thunder.

 

 

 

Leave a reply

Your email address will not be published. Required fields are marked *