Givaudan has rebranded its cosmetics business with a new name. Active Beauty, as the unit will be called going forward, was unveiled at In-Cosmetics last week and is charged with the mission to ‘bring beauty to the world’.
The new unit encompasses Givaudan’s recently acquired active ingredients businesses Induchem and Soliance, establishing a unified identity for the company’s cosmetics arm.
“Our new Active Beauty business offers an expanded portfolio of products supported by a strong R&D and marketing platform to drive future development and innovation in the active cosmetics space. The new identity will further strengthen the integration of Soliance and Induchem as well as our capabilities to bring business benefits to our customers and beauty to consumers,” said Maurizio Volpi, President of Givaudan’s Fragrance Division.
“This is an important moment for Givaudan Active Beauty as we launch our new single identity for our growing business, which is crucial to building a distinctive brand. We’re delighted to share it with the industry,” added Frédérique Lafosse, Head of Active Beauty.