Global Cannabinoids appoints ex-L’Oréal chief as new Chief Product Innovation Officer

Global Cannabinoids appoints ex-L’Oréal chief as new Chief Product Innovation Officer

Global Cannabinoids has announced the appointment of Sam Cheow, ex-L’Oréal Chief Product Accelerator and VP of Trends, as its new Chief Product Innovation Officer for Hemp and CBD Skin, Hair & Cosmetics.

Cheow is said to be a huge asset to the company thanks to his past knowledge in identifying trends in both products and ingredients and is tasked with leading the Global Cannabinoids product development team. Cheow will help expand its portfolio in the bulk and wholesale hemp-derived cannabinoids and finished products market.

According to a press release, “Sam and the product development team will be working closely with some of Global Cannabinoids’ largest customers (many whom are Fortune 100 companies presently in R&D), to develop new and exciting hemp derived cannabinoid-based products for national and international retail distribution.”

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