Hard Candy beauty brand is found to have filed a trademark for the #metoo slogan in October 2017 for its fragrances and make-up, following the hashtag going viral after a slew of women came forward to open up about sexual harassment and assault cases in the workplace.

Filing the application at United States Patent and Trademark Office, there are currently four #metoo patents pending, with some suggesting it is an opportunity to generate commercial gain from a growing movement.

However, Jerome Falic, CEO of Falic Fashion Group, parent company of Hard Candy, refuted this claim, telling TMZ that it’s, “the company’s intention is to give back to women worldwide.”