HCP builds on SIMP acquisition with purchase of Rusi Cosmetic

HCP builds on SIMP acquisition with purchase of Rusi Cosmetic

HCP has announced that it has completed the purchase of an 100 percent stake in German mascara specialist Rusi Cosmetic.

Rusi will provide the core HCP manufacturing platform in Europe, and its President will remain in situ, reporting directly to HCP’s Group President and CEO. All commercial and operations functions will be integrated into HCP.

“HCP values the wide range of product category expertise that Rusi possesses which we intend to build on by investing in a significant plant expansion to better support our customers’ regional sourcing objectives in Europe. In addition with both SIMP and Rusi under one umbrella, HCP can offer very compelling full-pack mascara solutions locally,” said HCP CEO Eddy Wu.

 

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