He made Nivea what it is today: Former Beiersdorf CEO dies, aged 87

He made Nivea what it is today: Former Beiersdorf CEO dies, aged 87

Beiersdorf has announced that its former CEO, Hans-Otto Wobcke has died aged 87, according to a report published by European Supermarket Magazine.

“In Hans-Otto Wobcke, Beiersdorf is not just losing an important figure, but also a special human who with passion, vision and energy set the right course for the successful development of the company,” said Reinhard Pollath, Chairman of the Supervisory Board.

“Throughout his life, Hans-Otto Wobcke was closely connected to Beiersdorf. He recognized the great potential of the Nivea brand and began its successful expansion into an umbrella brand. For this he deserves our sincere thanks and recognition.

 

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