Healthy competition? Henkel demands antitrust review of Coty’s Hypermarcas purchase

Healthy competition? Henkel demands antitrust review of Coty’s Hypermarcas purchase

Henkel has filed a request with Brazil’s competition authority (Cade) to review its decision to approve Coty’s takeover of Hypermarcas’ beauty care unit with no conditions.

Henkel’s challenge claims that the antitrust regulatory body failed to consider the combined impact of Coty’s recent acquisition of the P&G portfolio and the Hypermarcas deal, which could see Coty take a 35 percent market share in Brazil’s hair colorant market.

“The combined effect of these transactions will substantially change the Brazilian cosmetics and personal care industries,” the German owner of Schwarzkopf claimed in a document prepared by Brazilian law firm Levy Salamão.

Henkel’s petition will be analysed by Cade councilor João Paulo Resende in the first instance, before being referred to the board should Resende believe the claim to be valid.

 

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