The Soil Association’s Organic Beauty Week has announced its first ambassador for Organic Beauty Week.

Wellness gurus Jasmine and Melissa Helmsley, Founders of Hemsley + Hemsley will be working to create recipes and ideas linking organic food and beauty, as well as making a special appearance during Organic Beauty Week.

The dedicated week of events and promotions for organic beauty brands forms part of the Soil Association’s Organic September, which is designed to encourage consumers to opt for organic brands.