Henkel’s US arm has announced that its Schwarzkopf Professional Sales team will lead on domestic distribution for Alterna Haircare going forward. The company has therefore announced a number of appointments to facilitate the changes.
John Fortunato will take on the role of General Manager for Schwarzkopf Professional North America and Alterna Haircare, while Kathleen Cannon has stepped up to Head of Sales for Schwarzkopf Professional US and Alterna Sales & Education. Last, Vera Koch has been promoted to Head of Marketing, Schwarzkopf Professional US.
“With this reorganization of Schwarzkopf Professional in North America, and under the experienced leadership of John and his new team, we are well prepared for acceleration of growth and future success,” said Stefan Mund, Regional Head of Henkel Beauty Care Hair Professional in North America. “Schwarzkopf has a long-standing history with a dynamic business model, which positions us to provide our customers the best in hair care.”