Hugo Boss launches podcast series to promote new fragrance

Hugo Boss launches podcast series to promote new fragrance

Coty-owned Hugo Boss has launched a podcast series to promote its latest men’s fragrance, Boss Bottled Infinite.

The series, which launched at the weekend, seeks to define masculinity in 2019 through conversations with prominent mind, health and well-being professionals.

Created in collaboration with Paris-based podcast studio Nouvelles Ecoutes and presented by celebrity trainer Gunnar Peterson, the series focuses on how to lead a balanced lifestyle with tips on improving sleep, yoga and more.

Fans can subscribe and listen to the series on Spotify, Soundcloud, Apple Music, Deezer and Google.

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