If we succeed in India, we’ll go global with our herbal range: Amway tests the waters for Ayurveda

If we succeed in India, we’ll go global with our herbal range: Amway tests the waters for Ayurveda

Amway has revealed that it is testing the potential for a line of herbal products on the Indian market, before taking its range global, according to a report published by The Economic Times.

The direct sales company launched Attitude Be Bright Herbals line, which comprises a day cream, night cream and face wash based on aloe vera, Indian pennywort, sandalwood and sea buckthorn, in August in India. Sales currently stand at Rs5 crore, a figure the company is hoping to build up to Rs45 crore in the space of three years.

“India has a strong credibility for its association with Ayurveda and we would see how we fare in this market to find markets for these products internationally,” Anisha Sharma, Category Head, Beauty and Personal Care at Amway India told The Economic Times.

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