L’Occitane Group has announced the signing of a multi-year take or pay supply agreement for Loop branded 100 percent sustainable PET plastic. The agreement will see L’Occitane en Provence start to incorporate Loop PET plastic into its product packaging from 2022.

“Helping companies leverage their packaging as a symbol of their commitment to sustainability rather than a symbol of waste is one of our primary missions,” said Daniel Solomita, Founder and CEO of Loop Industries. “We are so pleased to work with the L’Occitane Group, a leading premium retail brand, to do just that. We are convinced that companies that make this transition, use sustainable packaging and encourage recycling, will help restore our environment and create greater economic value.”

Added Adrien Geiger, Global Brand Director at L’Occitane en Provence, “Our brand is inspired by nature, people and culture and we have been using natural, plant-derived ingredients and eco-friendly manufacturing for more than 40 years. We are therefore very conscious of the importance of eco-design and sustainable packaging. We have been launching eco-refill products, in-store recycling and bottles made out of 100 percent recycled plastic for more than 10 years and are continuing to progress on this. The innovative technology that Loop provides is a game-changer that can help us fundamentally contribute to solving the growing global concern about plastic pollution. We are excited to sign with Loop, representing a significant shift in our approach to plastic.”