Infopro Digital has announced the acquisition of communications and events specialist Beauteam, a move which will boost the group’s presence in the B2B events market, challenging the likes of EasyFairs.

Multi-media specialist and organiser of Luxe Pack Monaco, Shanghai and New York, Infopro Digital will expand its presence in the cosmetics events world with the Beauteam acquisition, with the smaller events company organising the successful MakeUp In events across Europe, New York, Seoul, Sao Paulo and Los Angeles.

Christophe Czajka, Executive Chairman and Founder of Infopro Digital, said, “We are delighted with this merger. Synergies between the teams will further increase of power of action in these trades and the sector. They will enable to offer professionals the best in terms of expertise, and this, whatever the country.”

Sandra Maguarian and Jean-Yves Bourgeois, co-founders of Beaucamp continued, “This merger with Infopro Digital Group offers a synergy between the Luxe Pack and MakeUp In trade shows, which will enable to extend the footprints of these events internationally in several countries wishing to host them.”

The announcement is the latest development in the events market, which saw EasyFairs also blazing the acquisition trail last year with the purchase of Oriex Communication and Pentawards.

Beauteam employees will merge with Infopro Digital, some ‘returning to their roots.’ Says Czajka, “The icing on the cake is that Jean-Yves Bourgeois was actually one of the co-founders of Luxe Pack Monaco in 1988 and founder of the magazine Formes de Luxe.”