Instagram trials in-app shopping in the U.S.

Instagram trials in-app shopping in the U.S.

Instagram is trialling an in-app shopping facility in the U.S., which allows users to purchase items via the ‘checkout’ facility.

The Facebook-owned site will allow social media users to ‘shop’ taggable images and falls in line with the company’s desire to monotonize higher growth units.

Working with companies such as Kylie Cosmetics and H&M, the move will align it with other online shopping facilities such as Amazon, with users clicking on tagged products which then brings up an order form.

While previously Instagram took customers to the brand’s third-party site when shopping via the site, users can now pay directly on the app with Visa, Mastercard, American Express, Discover or PayPal. Instagram will be introducing a selling fee to help finance the development.

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