Premium fragrance company Inter Parfums has entered into an exclusive license fragrance agreement with Graff Diamonds for the ‘creation, development and distribution of fragrances under the Graff brand.’
As part of the eight-year deal, there will be three-year automatic renewal options, with license having the potential to be extended until 31 December, 2035.
The collection is set for launch at the end of 2019, being distributed in Graff stores, premium department stores and travel retail.
Jean Madar, Chairman and CEO of Inter Parfums, says, “Just as Graff has been dedicated to sourcing and crafting gemstones of extraordinary beauty to create the most exquisite, fabulous jewels ever produced, we will explore the world’s natural beauty for the most sublime and rarefied ingredients to offer the Graff customer and brand aspirants, a unique fragrance experience.
“Our plan calls for developing a multi-scent collection launching towards the end of 2019 with distribution earmarked for Graff stores, high-end department stores, and upscale travel retail. We are deeply honored that Graff has selected Inter Parfums as its fragrance licensee, in fact its only licensee.”