It Cosmetics has secured a coveted spot on Sephora’s shelves, according to a report published by WWD. The US Indie brand has been sold through QVC and Ulta to date, and is currently sold in Sephora’s Australian stores, but will be stocked by the US branch of the LVMH-owned perfumery from September.
It Cosmetics will initially be launched in 100 stores, spread throughout key US cities, as well as outlets throughout Southeast Asia. Of the brand’s 150-strong SKUs, Sephora is set to list 33, 12 of which will be exclusive to the chain.
The company will also launch its own range of dedicated skin care products. It Cosmetics unveiled its first skin care product, Confidence in a Cream, in January.