Sephora has added new functionality to its popular augmented reality app in a bid to get the online tills ringing, according to a report published by Glossy. The LVMH-owned retailer has added beauty tutorials to its Virtual Artist App, with augmented reality features so consumers can follow each step in real time.
Users of Twitter and Instagram have been revealing their innovative, ‘off-label’ uses for Lush bath bombs, according to a report published by Allure.
Following a successful application by local MP Ronnie Campbell, the UK Parliament has scheduled an adjournment debate to discuss the future of Coty’s Seaton Delaval plant in the North East of England, according to a report published by Chronicle Live.
The President and CEO of AmorePacific group has weighed in on the ongoing dispute between China and Korea over the latter’s decision to deploy a US anti-missile system, known as THAAD, on its territory, according to a report published by Yonhap News.
Unilever is cutting back on senior marketing personnel, axing the Chief Marketing Officer role in local markets, according to a report published by Ad News, in favour of global marketing chiefs for each of its three business units.
Lord Myners, the man credited with protecting UK apparel and supermarket chain Marks & Spencer from a takeover staged by Topshop boss Sir Philip Green when Myners was Chairman of the upmarket retailer, has hit out at the UK Prime Minister, Theresa May, for failing to ‘protect prize assets’; from ‘opportunistic dealmakers’, according to a report published by The Daily Telegraph.
Avon has been included in a list of 15 words that have fallen out of everyday parlance in the UK since the 1990s, according to a report published by Stylist.
Shiseido has called in Treasure Data to help break down data silos inadvertently created by the Japanese cosmetics giant, causing a disjointed view of audience, according to a report published by Luxury Daily.
Professional cosmetic dental brand Popwhite has launched a natural toothpaste and toner that applies the color correcting principles commonly used in make-up primers and shampoos to the oral hygiene category.
Coty has appointed adam&eveDDB as lead creative agency for its Max Factor brand, effective immediately. Financial terms of the deal were not disclosed.