Personal care giant has invested in Snatch, a smartphone app that allows users to enter in a virtual treasure hunt in order to receive a real prize at the end.
It has been reported that L’Oréal is set to disclose information about a future investment in Greece, following a meeting between Greek Prime Minister Alexis Tsipras and L’Oréal International CEO Jean-Paul Agon in Paris last month.
Beiersdorf has announced its agency partner FCB has appointed a new management duo to head up the Nivea creative team, with Stuart Stobbs as Chief Inspiration Officer and Mikki Brunner as Global Executive Creative Director.
The 4th edition of the PZ Cussons Chemistry Challenge Competition (PZCCC) has been launched in Nigeria, which has been created to inspire chemistry knowledge in secondary school students.
LG has embarked on the development of its new $300 million US headquarters, with its personal care affiliate LG Household & Care also set to use the building.
Retail giant Sephora has launched its #neverstop social campaign that focuses on five women of all shapes and sizes with different looks.
Procter & Gamble has launched innovative new brand Duo into the personal care market, which promises to be a cross between a bar soap and a body wash.
Pop up retail spaces are said to be the answer to high retail rents and shrinking volumes in Hong Kong, with brands such as beauty giant Shiseido capitalizing on the growing trend.