Procter & Gamble is to transform its approach to marketing in a bid to reverse its lack-luster sales, according to a report published by Marketing Week. The company is set to slash its marketing budget by US$2 billion over the next five years, but it expects the cuts to yield greater results by increasing effectiveness.

Beiersdorf has posted better-than-expected sales for the first quarter of the fiscal year, according to a report published by Reuters.

Lush has been accused of engaging in ‘fat shaming’ by Pool writer Amy Jones. In an opinion piece written for the website, Jones pointed to the fact that, in its promotion of new film What the Health via its Instagram account, the ethical beauty brand concentrated overly on obesity as opposed to any other lifestyle choices that can contribute to ill health, such as smoking or drinking.

Shiseido has become the first Japanese company to sign an agreement with the United Nations Entity for Gender Equality and the Empowerment of Women (UN Women), pledging to lead the promotion of gender equality in its home country.

A Bloomberg source close to BASF has revealed that the German company has little interest in pursuing a purchase of AkzoNobel’s specialty chemicals unit, according to a report published by the news organization.

Personal care giant Procter & Gamble has reported a year-on-year 1 percent net sales drop for Q3, down to $15.6 billion – the company’s 13th consecutive quarter fall.

Personal care giant Johnson & Johnson, Takeda Pharmaceutical Co Ltd, and Novartis are said to have made moves to buyout the controlling stakes of Brazilian drugmaker Hypermarcas SA, held by Igarapava Participações SA and Maiorem SA de CV, according to a report by Reuters.

Evolved high-end consumers are said to be the driving force behind the Indian natural cosmetics market thanks to their exposure to luxury brands, according to a report by News18.com.

Beauty brand Neutrogena is launching an experiential activity pop-up Beauty Box concept store in London from 1-7 May.

Digital giant Terragon Group has won the accounts for the digital marketing of Unilever Ghana’s Lifebuoy, Sunlight, and Pepsodent brands on a multi-year agreement.

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