It’s over: Kaufland cuts all ties with Unilever

It’s over: Kaufland cuts all ties with Unilever

It’s a new year and a new start for Lidl-owned Kaufland, who announced yesterday that it was ending its business relationship with Unilever, according to a report published by International Supermarket News.

The Anglo-Dutch FMCG supplier and German supermarket locked horns over pricing last year with Kaufland pulling all 480 Unilever products from its shelves in protest over the ‘unacceptable’ hike. With this latest announcement, that exclusion has now been made permanent.

“As of December 31, Kaufland is ending decades of business relationships with Unilever in Germany,” the company said in a statement, per International Supermarket News.

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