Japanese cosmetic makers are reaping the rewards of the boom in demand for made-in-Japan products as shipments of cosmetics rose 1.2 percent in 2016, reaching 1.52 trillion yen ($13.8 billion).

According to the Japan Tourism Agency, foreign tourists helped the boost, increasing overall spending 7.8 percent to 3.74 trillion yen last year, with cosmetics topping the charts, with 70 percent of tourists purchasing these items.

However, while the value of shipments rose for the fifth consecutive year, the growth rate was said to have slowed from a 4.3 percent increase in 2014 and 1.3 percent rise in 2015.

Product-wise, lipstick shipments posted the highest leap of 14.9 percent to 42.5 billion yen, followed by blush at 5.5 percent and mascara and eyebrow makeup at a 4.1 percent rise.