Jinli Group to target Chinese market with facial masks

Jinli Group to target Chinese market with facial masks

Taiwanese company Jinli Group Holdings it set to launch onto the Chinese market with its range of facial masks next year. 

The company, which already sells clothes and shoe brands in China, has begun selling beauty under the self-owned brand MegustaMe in the second quarter and aims to emulate its recent success in the Chinese market. 

Sales of the face masks in Taiwan have risen from 16,000 to 200,000 units in the last quarter, with the company pitting China as its next big sales driver. Indeed, Jinli is also focusing on increasing its online presence in the country through the recently formed partner with WeChat, China’s biggest online messaging service. 

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