Johnson & Johnson is shaking off the recent scandal following its talc-based lawsuit with the relaunch of its baby products.
Aimed at the millennial parent market, the new range has had hazardous ingredients removed with the formulation now being from 90 percent derived natural ingredients.
The new product range no longer includes shampoos with dyes, such as the gold baby shampoo, with J&J now listing the scent ingredients for the first time.
Speaking to Marketing Week, Johnson & Johnson’s Chief Marketing Officer, Alison Lewis, said, “We listened so much more than we used to. In the past, if customers told us they didn’t want dyes it would be, ‘the gold shampoo is gold, of course it’s going to have a dye in it’. We wouldn’t have veered. That’s a big sacred cow for us to walk away from.”
Due to launch into the UK this month, the relaunch is undoubtedly heralded as a new start for the company, which has been dogged by lawsuits claiming asbestos found in its talc products has been linked to cancer.