Celebrity hair colorist Josh Wood has secured funding from Index Ventures to build a global brand that promises to ‘redefine at-home hair color’.
The new range is said to deliver modern, natural color with 100 percent gray coverage and is being described as ‘the first innovation in decades’ in the stagnating US$20 billion hair color industry. The line-up comprises root concealer, toolkits, colour specific shampoo and conditioners as well as glosses and shade shots.
“For years it has pained me to see the poor quality of product, the lack of trustworthy guidance and the frustrating experience many women have with at-home colouring. We’ve set out to change that. We want to have a relationship with our customers, and turn home hair colouring from a utility to a conversation about beauty,” commented Josh Wood, CEO and Founder of Josh Wood Colour.
“For all that beauty follows fast-moving trends, the fundamentals of the industry are remarkably conservative – the basics of how people colour their hair hasn’t changed in decades,” says Danny Rimer, partner at Index Ventures who led the investment. “No one can match Josh Wood’s authenticity, passion and expertise, and we believe his ambitious new business will allow him to bring this vision to an increasing number of women around the world.”