Unilever has appointed J.Walter Thompson (JWT) Dubai as the Agency of Record and communications partner for its Closeup oral care brand in the gulf region.

With Closeup being one of the first brands to target the youth demographic, the decision to appoint the agency follows a successful partnership between JWT and Unilever since 1902.

Abhiroop Chuckarbutty, Personal Care Director Gulf, Closeup, Unilever, said, “We are excited to partner with a prominent regional agency such as JWT. The Unilever-JWT collaboration will look to enhance what we communicate and how we communicate with our consumers. Closeup is a youth brand, and it understands that the times we live in are both exciting and at the same time challenging for young people.
“The youth are faced with greater opportunities but also unique problems. The future is promising and yet it is different from anything we have experienced. This is a journey that we intend to traverse with JWT as our partner on this iconic and yet evolving brand.”

Sasan Saeidi, Regional CEO of J. Walter Thompson Gulf, continued, “The Closeup proposition and how it intends to capture the attention of the youth, makes it one of the best brands and briefs you could ever work on. A great client, a phenomenal brand, we are excited about the work we will be doing together, which will be courageous, breakthrough and conversation provoking.”