K Beauty brand Aesthetic Hydration Cosmetics (AHC) has launched a new pop up store in Shanghai in a celebration of its entry into the Chinese market.

The store is inviting consumers to try the company’s flagship products, such as its anti-ageing moisturizers, with products being displayed on the first floor and advice given by sales assistants on the second floor.

Having launched into health and beauty stores and online, Carver Korea Co-owned AHC plans to develop its offline distribution channel in China due to the rise and rise of K Beauty in the country. AHC is also planning to align with influencers in a bid to boost the brand further, according to the company.