K beauty company Cremorlab launches into Poland

K beauty company Cremorlab launches into Poland

South Korean cosmetics company SM Life Science Co has entered the Polish beauty market with its Cremorlab brand in a bid to expand its foothold in the European market, according to a report by Yonhap News Agency.

The launch into Poland is the latest push from the company to expand its presence in Europe, and is now available through a number of distribution channels in the country.

Looking to expand further across Western Europe, Cremorlab is said to be in talks with German cosmetics retailer Douglas to sell via this channel in the future, while the company also has plans to enter Sweden later this month.

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