Cross sellers eat your heart out. MAC Cosmetics has launched a selection of miniature products from the Lauder stable packaged together in a ‘gym-friendly’ bag. Athleisure just went high-end.
The Lauder-owned make-up brand’s HIT RESET Beauty Box contains samples of ‘iconic’ products from its stablemates, including Estee Lauder, Clinique, Origins, Bobbi Brown, Aveda, Bumble & Bumble, Smashbox and Glamglow as well as a full sized MAC Lip Scrubtious Candied Nectar.
Priced at £25, it’s a convincing value proposition (a full-sized MAC Lip Scrubtious costs £13), not to mention a genius cross-selling initiative. The Daily Mail values the contents at £68.