French luxury goods firm Kering has appointed Valerie Duport Senior Vice President of Communications and Image, effective immediately.

Duport joins Kering from Chanel, where she held the role of International Director of Press Services and External Relations.

Duport will be charged with designing and implementing Kering’s communications strategy and promoting its image as well as responsibility for overseeing the implementation of individual brand strategies from October, 2016.

Duport will report to Francois-Henri Pinault, Kering Chairman and CEO, and will be a member of the company’s Executive Committee.