Kiehls incorporates giant flower AR gaming experience into Hong Kong pop up store

Kiehls incorporates giant flower AR gaming experience into Hong Kong pop up store

Kiehls has incorporated a giant flower AR gaming experience into its Hong Kong pop up store as part of a promotion for its Calendula Serum-Infused Water Cream.

Looking to engage consumers in a mobile-based experience within the store, users can tap their smartphones to trigger the flower, which will then calculate the distance between the tapped area and the user, changing the size of the plant in correlation.

With the pop up store ending this week, Kiehls has also incorporated a dedicated AR section within its regular stores until 30th June.

As part of the experiential experience, users can tag the company in Instagram photos to receive an exclusive travel set while also being able to receive a skin analysis and a set of samples in store.

The company is said to have achieved around 8000 registrations during the campaign.

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