Kimberly Clark eschews sexist label with ‘extra-large’ tissue rebrand

Kimberly Clark eschews sexist label with ‘extra-large’ tissue rebrand

Kimberly Clark has rebranded its ‘mansize’ Kleenex tissue range as ‘extra-large’ in a bid to respond to accusations of sexism, according to a report by The Drum.

In order to push a unisex angle, Kimberly Clark will launch Kleenex Extra Large as consumers voice concerns over the gender-angled wording of the ‘mansize’ products.

Speaking to The Drum, a spokesperson said, “We are always grateful to customers who take time to tell us how our products can be improved, and we carefully consider all suggestions. Thanks to recent feedback we are now rebranding our mansize tissues to Kleenex Extra Large.”

The ‘mansize’ stock will not be replaced, with the new rollout of ‘extra large’ tissues ongoing.

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