Kimberly-Clark Latin America looks to Accenture to help boost trade promotion management

Kimberly-Clark Latin America looks to Accenture to help boost trade promotion management

The Latin American arm of Kimberly-Clark is looking to boost profitable growth through trade promotion management, and is looking to management consulting firm Accenture to aid the process.

Following on from the successful partnership with Kimberly-Clark China, where Accenture helped develop its regional footprint, the company will be drawing on Accenture’s already successful TPM platform.

The management company is said to be emulating this structure for the personal care company to help improve its trade spend effectiveness across Latin America.

The template will also work across the Latin American division in a bid to help standardize sales planning and execution, while offering ‘statistical modelling services in a bid to help the company with its promotional activities and improve the accuracy of its forecasting. By doing so its hoped Kimberly-Clark Latin America will have a clearer knowledge of return on investment.

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