US personal care company Kimberly-Clark is facing a lawsuit which challenges the company’s ‘natural’ claims for its Huggies Natural Care Baby Wipes.
Filed in March, the lawsuit challenges the baby wipe claims of being ‘natural’, ‘gentle’ and ‘hypoallergenic’ due to the inclusion of phenoxyethanol, a synthetic chemical that the FDA states could cause ‘vomiting and diarrhea’ in infants.
The lawsuit in the US District Court for the Southern District of California, on behalf of Brittany Sebastian, who claimed in the filing she would have purchased a different brand should she have known the ‘truth’ about the product. Sebastian is seeking damages for unlawful business practices and acts and deceptive advertising.
Terry Balluck, a Spokesperson for Kimberly-Clark, told CBS MoneyWatch, “Nothing is more important to Huggies than the safety and well-being of those families that use our products, and we stand behind our claims that Huggies Natural Care baby wipes are safe, having passed rigorous internal and independent safety evaluations that support our confidence in the quality and safety of this product.
“This complaint does not allege a single safety event or evidence of any injury to a consumer and any allegation of a safety risk to our consumers is without merit.”