apanese brand KOSE has announced it will launch its Sekkisei range into US travel retail in partnership with DFS group partner.

The range will be sold exclusively in T Galleria in Hawaii as of August 1st and will create a custom designed ground floor installation where consumers can either self serve or have a personalized service.

In a move to garner brand awareness of the Asian brand in the US, there will be exclusive Sekkisei travel retail sets as well as a five minute brightening facial in a semi private consultation area.

The move will be supported by a US-wide global campaign entitled ‘Where Brightening Begins’, which will advertise the launch.