KOSE to launch Sekkisei brand into US travel retail

KOSE to launch Sekkisei brand into US travel retail

apanese brand KOSE has announced it will launch its Sekkisei range into US travel retail in partnership with DFS group partner.

The range will be sold exclusively in T Galleria in Hawaii as of August 1st and will create a custom designed ground floor installation where consumers can either self serve or have a personalized service.

In a move to garner brand awareness of the Asian brand in the US, there will be exclusive Sekkisei travel retail sets as well as a five minute brightening facial in a semi private consultation area.

The move will be supported by a US-wide global campaign entitled ‘Where Brightening Begins’, which will advertise the launch.

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