L’Oréal announces Lucia Dumas as new Executive Vice President of Communication and Public Affairs

L’Oréal announces Lucia Dumas as new Executive Vice President of Communication and Public Affairs

L’Oréal has announced the appointment of Lucia Dumas as the new Executive Vice President of Communication and Public Affairs, effective January 2018. Dumas will also take a position on the company’s Executive Committee.

Joining the French beauty giant from Essilor, Dumas has a wealth of experience in designing and deploying brand identity, roles she also undertook for the Rhodia Group – where she helped implement a merger with Solvay.

L’Oréal said in a statement, “The diversity and richness of Lucia’s expertise, combined with her knowledge of industrial sectors where innovation and technology play a key role, are all assets in continuing to increase L’Oréal’s reputation vis-à-vis all of its stakeholders and to spread its image throughout the world.”

Dumas will succeed Isabel Marey-Semper, who’s leaving her role to take on a professional position outside of the company. Marey-Semper had a high-level scientific background and as a result led L’Oréal’s Advanced Research for five years, before becoming a member of the Executive Committee in charge of Communication and Public Affairs in 2015.

During this time Marey-Semper also took on the General Management of the L’Oréal Foundation and led the group’s ‘Simplicity’ project.

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