L’Oréal appoints Domo to optimise digital performance brand-wide, worldwide

L’Oréal appoints Domo to optimise digital performance brand-wide, worldwide

L’Oréal has struck a deal with Domo to optimize the performance of its digital properties and campaigns across web, social networks and online retailers across all of its 32 brands in more than 70 countries.

“We needed a global digital cockpit: a product that would allow us to automate reporting, measure and analyse our complex data feeds, and benchmark against our competitors. With Domo, for the first time, we have an end-to-end solution that can give us global visibility and comparability across all brands and allow us to easily overlay additional data from other business areas – such as financials – to make timely decisions across the board and improve our overall performance in digital marketing, e-commerce and customer relationships,” explained Vincent Stuhlen, Global Chief Performance Officer at L’Oréal.

Domo is charged with eliminating silos and providing executives with with drill-down capabilities across brands, geographies and channels with real-time key performance indicators.

 

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