L’Oréal extends Russia plant amidst increasing demand for beauty products

L’Oréal extends Russia plant amidst increasing demand for beauty products

Beauty behemoth L’Oréal is investing further in the Russian beauty market and is set to extend its plant in the Kaluga region of Russia, which currently sits at 111,111 square foot.

The new addition looks set to almost double the capacity of the company’s production capabilities and will create the opportunity for more technologies.

According to WWD.com, L’Oréal plans to add more than 152,222 square feet at a cost of approximately 2.5 billion rubles ($35.6 million). The site opened in 2010 and the extension is said to be completed by July 2017.

L’Oréal told the site, “A special focus of the extension project is given to highly performing state-of-the-art technology for water treatment.”

The extended site is also adding to the social welfare of the area, giving further employment options to those in the region, with the company hiring specialists and developing partnerships in the area.

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