L’Oréal Paris is set to stage its first-ever runway show during Paris Fashion Week, according to a report published by NYMag.com.

The French beauty giant’s catwalk event is to be named Le Défilé L’Oréal Paris, will take place on October 1 and will star brand ambassadors Jane Fonda, Doutzen Kroes, Maris Borges and Soo Joo Park – in all, showing over 70 make-up looks to crowds on the Champs Elysées.

“Bringing the show onto the most famous street of Paris is a way of opening up the worlds of fashion and beauty like never before. Le Défilé L’Oréal Paris is truly open to all and we are proud to cast models and spokespersons from all around the world and from diverse backgrounds to represent beauty for everyone,” said L’Oréal Paris Brand President Pierre-Emmanuel Angeloglou.