L’Oréal Paris has named actor Elle Fanning as the latest face of the brand, according to a report published by WWD.

The star of Super 8 will fulfil her first engagement as brand ambassador for L’Oréal Paris in Cannes as the famed Film Festival kicks off tomorrow.  

“Elle is a natural choice for the brand, as it highlights our love for beauty and cinema,” said Pierre Emmanuel Angeloglou, L’Oréal Paris Global President in a statement. “Indeed, she is the face for the new generation as an accomplished actress but also an inspiring canvas for make-up artists.”

For her first campaign for the brand, Fanning will front the launch of Paradise Mascara.