L’Oréal Paris Brazil celebrates transgender women in new marketing campaign

L’Oréal Paris Brazil celebrates transgender women in new marketing campaign

Beauty giant L’Oréal Paris Brazil has joined forces with creative agency WMcCann Rio to create a video that celebrates transgender women, launched on International Women’s Day.

The video features a woman who narrates while she loves being a woman, while sitting in front a dressing room mirror. As it talks about why International Women’s Day is important for gaining respect, she reveals that she is celebrating her first Women’s Day as a transgender woman.

Viviane Pepe, Creative Director, WMcCann Rio, says, “We want to share the message of feminine pride everywhere, showing that a woman´s identity goes way beyond gender.”

And with the acceptance of transgender men and woman opening new doors for what was once a minority, L’Oréal Paris is targeting an audience that will no doubt become bolder in their cosmetic purchases.

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