L’Oréal Paris UK has announced Lydia Millen, Ling KT and Amena as the three new members of its Beauty Squad.

A panel of key influencers employed by the French beauty giant to engage with consumers in today’s digital environment, the three new members are said to complement the existing members Emily Canham, Kaushal Beauty, Ruth Crilly, and Patricia Bright.

The three new members are said to have a global reach of 12 million, and will join the other women in their roles for the brand, which include visiting company labs and unveiling the brand’s latest innovations, creating fun and engaging content, and attending key industry events.

Adrien Koskas, General Manager L’Oréal Paris UK, told Global Cosmetics News, “With the Beauty Squad we have created a very unique dream team of top UK beauty influencers that fully embrace the values of the brand. I am very happy to extend the family with these 3 new faces that perfectly complement our vision of an aspirational and diverse face of beauty. They’re all worth it”

Bloggers and vloggers, Millen, Amena and KT fall in with the influencers the brand is encouraging to engage with tech-savvy millennial consumers.