L’Oréal has announced a global partnership with leading augmented reality company ModiFace. The two companies have already collaborated on the launch of several Apps, including Style My Hair for L’Oréal Professional and Vice Lipstick for Urban Decay.

With their partnership formalized, the French beauty giant and ModiFace plan to announce several further augmented reality App launches in the coming weeks.

“Since our founding, we’ve been looking for a forward thinking beauty industry innovator such as L’Oréal to partner with,” said Parham Aarabi, Founder and CEO of ModiFace. “Our partnership with L’Oréal marries the best of technology and beauty products, providing customers with access to try-on technology never before available.”